Søren Schultz Hansen is an expert in Generation Z. Hi is a fellow at the University of Southern Denmark, external lecturer at CBS, and author.

His research focuses on managing young employees and GenZ’s democratic engagement and communities. For more than 15 years, he has conducted empirical studies of the first generation of digital natives (Generation Z) – people who have lived their entire lives with the internet, social media and mobile phones.

His current studies of digital natives’ democratic communities in a digital world focus on why young people vote and why they stop doing so. During the three most recent parliamentary elections in 2019, 2022 and 2026, he has closely followed first-time and second-time voters throughout the election campaigns. ”Young Voters in the Digital Democracy” (Unge stemmer i det digitale demokrati) is the title of his latest book, which focuses on the 2019 election (Djøf Forlag 2021). He has also written a number of articles on democracy in a digital world.

Another main focus of the studies is on how to welcome digital natives from Generation Z into the workplace. It is a generation of employees that requires from you as a leader to be present in time rather than present in space, for whom yearly performance appraisals are meaningless, and where a well-thought-out and precise career plan makes them disloyal and demotivated.

The studies are documented in a number of books on digital natives and the digital world. Søren Schultz Hansen is also an enthusiastic communicator of his studies’ points through a series of articles and columns in nationwide media.

He also gives lectures filled with examples from his qualitative studies.